Brand Development & Art Direction
“Central Saint Martins fashion graduate Minki Cheng established his eponymous label: Minki Cheng
in 2013 and has since constructed unique collections focusing on substance, individuality and impeccable attention to detail. The label’s dynamic design signature incorporates low-key, off-duty shapes with the luxe and sophistication of high-calibre fabrics and intricate detailing.”
I was able to work with Minki on his brand development and visual identity,
and especially the SS14 Lookbook. http://minkicheng.com
Exhibition Design & Contribution
I was able to be a crucial part of the curation, design and production of the UK pavilion at the 2013 Hong Kong/Shenzhen Bi-City Architecture Biennale which was titled “Liquid Boundaries” and directed by Professor Jeremy Till.
Within the design process I was able to experiment on algorithmic, democratic distribution of grid-space and typeface design with processing. The final identity we designed aimed to reflect liquid modernity and how design in the condition of liquid modernity has to abandon conventional boundaries and hierarchies in order to be innovative.
The Biennale Committee awarded our work as the best academic contribution of the 2014 Hong Kong/Shenzhen Bi-City Architecture Biennale.
Design with: Lydia Magyar, Anna Nazarova, Anton Stepine and Julia Stubenbock http://liquidboundaries.net
(Re)Commissioning Space – Occupy London
In collaboration with: Julia Stubenböck, Thomas Kranabetter, Anton Stepine and Innigo Minns.
Concept artwork for a toy car manufacturer. With copy such as 'Handle with care.'
or 'You are never too young to be precise.'
The process involved slicing up a toy care into very thin slices which I then scanned in order to
rebuild the environment of a very small model.
UX (ongoing Research)
Our digital ontologies are in constant flux. Today coding is brought into design processes, breaking pre-defined, hard-coded wysiwyg (what-you-see-is-what-you-get) environments and making computational and generative design a major part of the design practice.
In my interactive letter ‘The Face of Code’ I am addressing the need for better software literacy within the field of design, reflecting upon my personal journey of learning code as a visual designer. Illustrating two clashing communities, art/design and programming/open-source, as they learn from and teach each other new ways in order to maintain their agency.
During the MA at Central Saint Martins, my perspective on what the communication design practice can entail has been completely transformed. Besides finding meaningful design responses in respect to the relationships between audience, content, and context, it is even more about allowing diversity.
Today’s graphic designers can be independent multidisciplinary designers: digitals, makers, creators, crafters or they can be the moving hand of a program they have little creative control over personally.
Brand Identity & Graphic Design
While working with the design agency ‘Bureau Bald’ in 2012, I was able to play an important role in developing the graphic language for the jewellery company Pippa & Jean.
Design with: Bureau Bald
Exhibition Design & Curation
Shown at Somerset House, London in 2013, 'Integrating Knowledge' was a joint exhibition between Central Saint Martins and King's College London, in which MA Communication Design students from CSM were paired with Professors or PhD students from King's College.
The collaboration’s aim was to demonstrate the practice of transdisciplinarity. Whilst creating the identity for the show, our main objective was to create equality between the work and not to create a pre-defined order or hierarchy. For example, we deliberately designed the exhibition publication to be unbound, allowing guests to determine their own order.
Design with: Shesley Crustna
Editorial Design & Art Direction
In August 2008 I joined the Global Marshall Plan Foundation (NGO) in their co-ordination office in order to serve my civilian service as a volunteer. I was mainly focussed on communicating the initiative 'Plant-for-the-Planet', with the campaign 'Stop talking, start planting'.
In 2009 I became an associate/collaborator for Communication and head of graphics; designing, directing and producing the foundations annual reports.
Brand Development & Art Direction
"We're packing a bag for the Goodwill Store, but what exactly are we giving away? Designs that have fallen out of their form, have simply gone out of fashion or things that just don‘t seem to fit any more. Couldn‘t one create something new out of these old clothes? Something that could appeal to the same person again?
Don‘t we have favourite pieces in our closet, which we just can‘t throw away? Clothes that have always had a right of residence – because they remind us of something special – and yet they are never worn. Wouldn‘t one want to reanimate these favourite's and help them to new life? In order to preserve their most valuable asset, the memories?
This is how tüdi, which means 'sweetheart' or 'darling' in East Frisian, came into existence. A Label giving the consumption aware consumer, the chance to dress individually, politically correct and ecologically reasonable."
In collaboration with Clara Langenbach (the owner) I created the brand design and communication which carries tüdi since day one.
Interaction Design & UX
As part of the collaborative exhibition “Integrating Knowledge”, which was shown at Somerset House in 2013, we created a ‘half-digital’ installation which we called “HOWBRAIN”.
Showing Neuroscientist Professor Jon Clarke’s (King’s College London) research of “how the cells organise themselves and their internal proteins to allow proper neural tube formation in the brain” through an abstract brain-sculpture which was projected upon and enabled a question and answer interaction with the sculpture via processing and Arduino.
Design with: Shesley Crustna
The journey of a tweet
At 'Catalysis Communications' in London (an Independant PR & Marketing Agnecy),
we developed a story to suit Intel's need to communicate it's role behind todays social media activity.
We created a one minute animation explaining the journey of a tweet and other social posts as they travel through Intel's servers and data centers arounbd the workld. The animation was broadcasted on all official channels as EMEA lead.
Special Edition Design
Working with 'Catalysis Communications' in London (an Independant PR & Marketing Agnecy) I had the opportunity to design Intel's quarterly device guide. It was a winter hollidays special edition and was printed and published online across the globe as EMEA lead.
As the design team, we developed a dynamic identity concept for 'Catalysis Communications' in London (an Independant PR & Marketing Agnecy). We wanted to create something that was flexible, open, innovative, dynamic combining the companies past, present and future as they intertwine and support each other to foster innovative creative solutions.